Arthur Asa Berger's Dictionary of Advertising and Marketing Concepts PDF

By Arthur Asa Berger

ISBN-10: 161132985X

ISBN-13: 9781611329858

ISBN-10: 1611329868

ISBN-13: 9781611329865

From AdBusters to viral advertising, this short dictionary of principles and ideas includes over a hundred prolonged, illuminating entries to deliver the beginner up to the mark at the advertising/marketing international and the information that underlie it. For the neophyte specialist, it describes many of the gamers and methods of the undefined. For the coed, it summarizes the main principles of an important cultural theorists brought in marketing classes. for everybody, it is helping clarify the cultural, monetary, and mental position that advertisements techniques play in society. A convenient creation for college students and a short reference for younger professionals.

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Dictionary of Advertising and Marketing Concepts by Arthur Asa Berger


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