
By Dan Brockington
ISBN-10: 0415707196
ISBN-13: 9780415707190
ISBN-10: 0415707218
ISBN-13: 9780415707213
Celebrity advocacy is a curious phenomenon. It occupies an important percentage of the general public area, yet does so with out attractive quite good with a lot of the general public. but this won't subject greatly. many folks on the center of advocacy, and in political and enterprise elites, easily don't observe any loss of engagement. In those circles megastar advocacy could be remarkably effective.
Celebrity Advocacy and foreign Development examines the paintings of famous person advocacy and lobbying in overseas improvement. Its goal is to appreciate the alliances ensuing, their background, outcomes, wider contexts and implications. It argues that superstar advocacy signs a brand new element of elite rule. For populist star advocacy can mark, paradoxically, a disengagement among the general public and politics, and especially the general public and civil society. Recognising this poses new demanding situations, but additionally offers new possibilities, for the improvement movement.
This publication offers scholars and researchers in improvement reports and media experiences a wealth of unique empirical information, together with interviews around the NGO quarter, media and superstar industries, newspaper research, huge surveys of public opinion, and concentration team research.
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Celebrity Advocacy and International Development (Rethinking Development) by Dan Brockington
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