By Andy Sernovitz
ISBN-10: 8441534128
ISBN-13: 9788441534124
La proposal consiste en proporcionar a los otros una razón sencilla que contribuya a que se hable de su marca, con l. a. significativa certeza de que tendrá el valor de lo espontáneo. Si desea comprender cómo controlar las comunicaciones interpersonales para dirigir su negocio, hágase con este libro. No precisa ser un genio de los angeles comercialización; tampoco el titular de una agencia de publicidad. El advertising boca a boca trata sobre gente genuine; habla del impulso que los conduce a hablar de usted y de sus productos. Funciona para todo; incluso es eficaz con causas, principles, organizaciones benéficas, empresas y cualquier cosa de l. a. que usted pretenda que se hable. El impacto, sin duda alguna, superará sus expectativas.
Con las herramientas que aporta el reconocidísimo Andy Sernovitz ¿blogs, conferencias, ejemplos y anécdotas¿ logrará tener clientes más motivados y entusiastas, y un significant ahorro en advertising y publicidad. El prólogo y el epílogo están escritos por los profesionales del advertising más brillantes del mundo: Seth Godin y man Kawasaki.
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Extra resources for Buzz marketing. El poder del boca a boca (Social Media) (Spanish Edition)
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Buzz marketing. El poder del boca a boca (Social Media) (Spanish Edition) by Andy Sernovitz
by John
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