Andy Sernovitz's Buzz marketing. El poder del boca a boca (Social Media) PDF

By Andy Sernovitz

ISBN-10: 8441534128

ISBN-13: 9788441534124

Aunque existan muchas claves para que una marca funcione, es indudable que una de las más importantes es que sea conocida, que se hable mucho de ella. ¿Quiere ver crecer los angeles influencia sobre sus clientes y dentro de su empresa? ¿Desea construir una comunidad sólida alrededor de su marca? ¿O quizá lo que busca es defender una causa o promover rules? El llamado Buzz advertising es tan reciente, elemental y evidente como l. a. verdad.

La proposal consiste en proporcionar a los otros una razón sencilla que contribuya a que se hable de su marca, con l. a. significativa certeza de que tendrá el valor de lo espontáneo. Si desea comprender cómo controlar las comunicaciones interpersonales para dirigir su negocio, hágase con este libro. No precisa ser un genio de los angeles comercialización; tampoco el titular de una agencia de publicidad. El advertising boca a boca trata sobre gente genuine; habla del impulso que los conduce a hablar de usted y de sus productos. Funciona para todo; incluso es eficaz con causas, principles, organizaciones benéficas, empresas y cualquier cosa de l. a. que usted pretenda que se hable. El impacto, sin duda alguna, superará sus expectativas.

Con las herramientas que aporta el reconocidísimo Andy Sernovitz ¿blogs, conferencias, ejemplos y anécdotas¿ logrará tener clientes más motivados y entusiastas, y un significant ahorro en advertising y publicidad. El prólogo y el epílogo están escritos por los profesionales del advertising más brillantes del mundo: Seth Godin y man Kawasaki.

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Buzz marketing. El poder del boca a boca (Social Media) (Spanish Edition) by Andy Sernovitz


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