By R.K. Somany
The years instantly previous and following Independence observed many prime Marwari mercantile households in Kolkata—including the Somany family—spread their wings into undefined. within the Nineteen Sixties, while the Somany kinfolk determined to construct India’s first vitreous ceramic sanitaryware plant in Punjab, R.K. Somany, then in his early to mid-twenties, was once installed cost of establishing the manufacturing facility and operating the corporate. this is often an interesting and impactful account of R.K. Somany’s HSIL going from rank amateur to marketplace leader.
Even even though Hindware is a family identify this day, Somany needed to triumph over quite a few hindrances: the anti-enterprise perspective in India’s socialist period; the harassment he needed to suffer in the course of the Emergency; his principled stand opposed to his items being bought within the black marketplace; dealing with fierce competition for printing the utmost retail cost on all his items; and his selection to terminate the prone of buyers who offered Hindware items above MRP. The dogged fighter in R.K. Somany additionally got here to the fore while he fought and gained either significant battles and minor skirmishes opposed to I.K Gujaral, former leading Minister of India; Bansi Lal, former leader Minister of Haryana; and of his personal brothers.
In many ways, Somany’s exceptional upward thrust is a proxy for India’s post-Independence industrialisation force. Bringing the Rainbow, that is full of many pro and private anecdotes, will therefore be of curiosity to either the coed of Indian enterprise historical past in addition to those that love a superb tale good told.
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Additional info for Bringing the Rainbow: The Hindware Story
Bringing the Rainbow: The Hindware Story by R.K. Somany